A few weeks ago, I gave the opening keynote for DroidCon Berlin!
- Android is 83% of the global smartphone market and growing fast — especially in emerging markets.
- Your users aren’t like you and don’t have the same daily experience or digital literacy. Design and get feedback by using human-centered design, collaborating with individuals in country, and by creating laboratory environments.
- Battery life, network access, and low-end phones are the main technical challenges.
- You should be thinking globally. Make smart choices now to expand the appeal of your app and avoid the pain of rework.