A few weeks ago, I gave the opening keynote for DroidCon Berlin!

Takeaways

• Android is 83% of the global smartphone market and growing fast — especially in emerging markets.
• Your users aren’t like you and don’t have the same daily experience or digital literacy. Design and get feedback by using human-centered design, collaborating with individuals in country, and by creating laboratory environments.
• Battery life, network access, and low-end phones are the main technical challenges.
• You should be thinking globally. Make smart choices now to expand the appeal of your app and avoid the pain of rework.

Check out the slides here. You can find photos of the event here.